Is Keyword Research Still Relevant in 2016?
Keyword research begins with typing few words in the search box. It is a process of researching and identifying words and phrases users will likely search that directly relate to your business, product or service. Earlier, keyword was a hot topic and you could stuff your website with keywords to get it rank well in the search results. But search engines are much more complex today. With constantly updated algorithms, now it is difficult to trick the algorithm. Keyword research is fundamental to everything you do online. It is valuable as ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can learn about the phrases, which will directly target your audience. Selecting right keywords and using them properly in the website means your site is optimized for showing up in search engine results whenever someone searches for those keywords. Why is keyword research the most important element of search engine marketin...