Mobile Marketing Trends and Strategies in 2016


In 2015, we have seen a drastic boom in the mobile marketing industry. Mobile marketing strategies have grown leaps and bounds and due to rapid changes in mobile technology and marketing approached, marketers have to be on their toes to adapt the new trends.

Ø  The new marketing trends

Virtual reality

In 2015, people spent an average of 2 hours per day on mobile, which is far augmented than 2012. Which means if you want to target your customers, then mobile marketing solutions needs to be a core part of your marketing strategy.

The rise of global marketing

There has been a boom in social media and video marketing. For better marketing, people should target customers by focusing on the apps and services where they spend their most time. Platforms such as FaceBook, YouTube, etc give an immense opportunity to connect with the customers easily.

Increase in mobile first users

Young people have a tendency to spend over 90% of their internet time on mobile. The brands, which target young people, mobile, should be the first targeted platform.  

Disruptive search result

Paid search is currently the largest segment in internet marketing industry. For brands which are creating mobile marketing strategies, paid search will be less relevant in compare to desktop. You need to yank your approach to reflect the differences in performance.

Ø  Challenges which business might face

Spending on mobile ads may increase

According to a study, companies are expected to spend more on mobile ads. With this increase, companies have to make better mobile marketing strategy to save money.


Adapting online marketing strategy

Along with this increase mobile usage, online marketers will develop new strategies to deal with this and change it. A proactive and ground-breaking approach is required for thriving online marketing.

Better user experience

As the competition is getting higher and higher, long term engaging user experience will be more relevant. Convenience of use, better quality, easy to select opportunities and other such things can target the audience easily.

User security

The shift from desktop to mobile access will create pressure on app designers for maintaining consumer security. Companies should be aware of this shift and should follow some trends to avoid the risk of losing the brand trust. Mobile marketing agency will thrive as they will be approached by many businesses.

Intuitive mobile searching

Google is already displayed videos in search results. Even the social media websites such as Facebook, Twitter, etc are also adding videos. Even the apps will soon follow the suit.


There has been a growth in the use of mobile phones and now from buying groceries to book hotels, 2016 will see a remarkable increase in mobile-friendly measures that will help the customers as well as the business stay connected. Business that has their presence on mobile will definitely get more success than businesses that are only available on desktop. 










What is SEO? | Professional SEO Services | SEO Help | Affordable SEO Services | Search Engine Marketing | SEO Consultants

Tom Walter

Hi! I believes in providing solutions that are simple, transparent and are built around client’s specific requirement. The services are backed by organic strategies, new technologies and a team of professionals for long-lasting search results. We implement best tactics and strategies to give shape to your online presence.

Affordable SEO Services | Local SEO Services | SEO Services | SEO Company


Let's Get Connected:- Twitter | Facebook | Linkedin | Pinterest

Location: United States

Comments

Post a Comment

Popular posts from this blog

Google Business Listing – Add Your Business to Google

Image
Being a small company, you need to focus on making your business easily discoverable on web as well as in mobile. Look for  Local Seo Packages  that aims to offer  online reputation management . In US you will easily find numerous local companies that offer premium SEO services at affordable prices. Small business entrepreneurs always look for opportunities to promote their brand, in whatever ways possible. Google has launched many marketing tools, including Google Places, Google Business Listings and Google Maps to create mass awareness and the best part is that they are available at free of cost. Google has made it easier to make your business grow by attracting more customers and prospective viewers. With the help of Google, small businessmen can list their businesses in Google, even though they don’t have a proper website. However, nowadays having a website of your own is not a big thing and by availing services from a Seo Services Company , yo...
Read more

Develop A Promising Digital Marketing Plan

Image
Digital marketing is the stepping-stone in creating wide reach for a business in many ways. It includes activities such as: Social media Email marketing Advertising Blogging Using these platforms, reaching out to the potential customers is easy and quick. It gives businesses access to the market at easy prices. Specific benefits include: Global reach : Businesses can find new markets to trade globally by investing a small amount. Social currency : Digital marketing enable businesses to create engaging campaigns through different kinds of rich media. These campaigns can help in gaining currency, being passed from one user to other over the web. Trackable & measurable results : Estimating online marketing  using online metric tools and web analytics makes it easier to establish visibility of the brand in the market. It is possible to have detailed information about how customers benefit from a website and respond to advertising. Bonding : Involving with  ...
Read more

Why You Should Never Change The URL Of Your Business Website?

Are you planning to make some alternation in the URL of your company’s website? Do you think that a new URL will give your business them much needed boost? Well, stop building castles in the air, as doing so can drag your well-established website from top to bottom in no time. You might consider it strange but this fact is very much true. Even a small change made can plummet the ranking of a website in popular search engines. Need not say, this will lead to traffic of negligible audience. Overall, changing the URL could be the worst thing one can do to their business. Every time a website’s URL is changed and it is done inappropriately, visitors come across specific errors in reaching the site. Adding up to the situation is Google’s inability to index the site properly. Even when done correctly, a temporary fall in the traffic is definite, depending on Google indexes.  Want to know more? Read on… How a changed URL hampers a website’s performance? Not in a single way but an al...
Read more