2017 Is Going To Be The Year Of Native Content & Engagement

Success of digital marketing goes hand in hand with engagement rates. An appreciable engagement volume signifies that the content is rich, informative and high-quality, which can win customer loyalty. Consistent posting of exciting, relevant and useful content attract traffic and make them regular visitors of the website.
Talking about other gorgeous benefit, high-quality content is the stepping stone towards more & more followers. Nowadays, there are algorithms that filter the posts as per priority level and show trending ones on the top. Hence, having loyal followers helps in building an effective engagement rate and let maximum people connect to the posts. What else is needed to become leader in your field?
Surely, stellar content is the key element to increase engagement; there are some other tactics that give that much needed push not only in terms of visibility but also in action-provoking.

Check out the 3 strategies that are a must for audience engagement in 2017…
1.    Go native
Creating native content is the first tactic on the list. Here, it is important to know that social networking sites prefer informative pieces that are placed on their platforms over links to other networks or sites.
For maximum exposure globally, uploading videos on these social platforms is highly rewarding. To see how influential you are on social networks, take out enough time and connect with your followers on Facebook, YouTube, Instagram and Twitter. Nowadays, the best thing possible is going live on these networks and engage personally with the audience.
Keeping a business website lively through important blogs, content, videos and photos always benefits. However, make sure to give your best in order to boost visibility on individual platforms as well. Remember, you have to be interesting and authentic on every platform you choose.
2.    Keep things interactive
Yes, this is another thing to pay attention to. To make the content interactive, some of the very best ways are:
  •           Using call to action
  •           Having healthy discussions
  •           Encouraging conversations
  •           Pushing boundaries

Nowadays, social media is all about interacting with the masses. Yes, you may find it difficult to create a virtual reality experience for every update. However, you can go far and achieve milestones by going live to answer questions of users. Moreover, you can also chat with your followers to go forward. Try creating and publishing content that is native and interactive.
3.    Boost a little
Paid promotions are an ideal way to connect with valuable audience. However, your focus should be on engagement. Let’s talk about a scenario where you have created an exciting and amazing post. You posted it but the attention it got is less than what you expected. Here, the smart way of promoting it is boosting about it. Make sure to promote the post to only those people who actually find it relevant and worth time giving. You can’t deny the fact that value and influence of a content increases when it is promoted intentionally through few dollars.

So, there are the three very powerful tactics for 2017. If you really want to make a mark this year, save yourself from paying for bot services, making efforts to buy followers and pushing yourself to promote your page to everyone. Instead, create a meaningful and purposeful community that is connected to your bottom line. Try knowing them, engaging with them and offer valuable content. 








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